Life in a military family can be difficult, we know. Luckily, there are ways to make life a little easier – like buying a great, reliable, and affordable car. And when it comes to purchasing cars, trucks, and SUVs, military families overwhelmingly prefer Ford vehicles. Analyzing Polk vehicle registrations, an IHS Automotive sample of over 19 million military households found that three Ford vehicles were in the top ten of new vehicles purchased. The tough and reliable Ford F-150 topped the list, and the Ford Escape came in at third and was the most purchased SUV. The Ford Fusion was the third Ford vehicle to make the list, solidifying the Ford company’s domination.
As Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln said, “Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer.” He went on to discuss how “Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand.
It is a particular honor for Ford to be so beloved by military families, given, as Farley mentioned, the company’s history of supporting the military. The Ford company has given to military charities as well as devoted itself to employing members of the military, with nearly 6,000 active personnel and veterans working with the company right now. If you, like our military families, are ready to experience the Ford quality and reliability, you’re in luck! The 2014 Ford Escape, 2014 Ford Fusion, and 2014 Ford F-150 are all waiting for you at your local Ford dealer. Lawrenceberg, Frankfort, and Louisville drivers will find these fantastic cars at O’Brien Ford of Shelbyville. We look forward to showing you all the reasons military families prefer Ford vehicles!
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