The modern car is much more than a means of getting from point A to point B. Thanks to huge leaps and bounds in technology, the car also functions as a mobile communications tool, entertainment hub, utility work-tool, and more—the possibilities are vast. Because of the impact of technology on the modern car, Ford has announced the acquisition of a Michigan-based technology and software startup company to enhance its vehicles’ connectivity and functionality.
The company is called Livio, and it makes software and apps that enhance the connection between drivers and their new Ford vehicle. Under the terms of the deal, both companies can share engineers, projects, insights, and talent. The end result will be the most seamless, well-developed, and well-integrated suite of connectivity technology available in a modern vehicle for the buyers of, for example, a 2014 Ford Focus. Shelbyville drivers have already been able to connect their mobile devices and other technology to Ford vehicles using the Ford SYNC since 2007—now that technology is taking the next step forward.
The leadership of the respective companies have spoken highly of the possibilities for collaboration, at a time when the fields of technology and vehicle manufacture are crossing paths more and more often. “Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go,” said Ford chief technical officer and vice president Paul Mascarenas. This commitment to innovation and enhanced connectivity for the technology-savvy drivers of Ford vehicle have defined the past several years of development at Ford, so it’s no surprise that the next generation of vehicles promises to be the most advanced and well-connected on the market.
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